AI with approval

AI that works for your team

Product texts, image descriptions, search terms, replies to customer inquiries: the AI in Shopcloud does the groundwork. Your team sees every suggestion and decides. Only what someone has approved makes it into your shop.

See AI in the demo Your own AI assistant

Women's linen shirt No. 01 · Product textSuggestion

AI suggestion

Relaxed linen shirt with a clean line: airy to wear, with a button placket and chest pocket. Available in several sizes.

Based on

MaterialAttributes of all variantsSizes

Save as draftEditDiscard

Schematic view with sample data from the example design ÉLAN.

How AI works in Shopcloud

Get more done without giving up control

You decide

Every AI task ends with a suggestion. Your team decides whether to accept, adjust or discard it.

Nothing goes live on its own

An accepted text first becomes a draft. It is only published with your approval.

Customer data stays protected

Tasks involving personal data run on a local model by default.

Costs under control

You set a budget per period for each model. Before every request, Shopcloud checks whether it is sufficient.

Products

Product texts without starting from scratch

New stock, a hundred items, no text: the AI suggests product texts, image descriptions and attributes. Your team sees the sources and decides on every suggestion.

Texts from your data: For products with variants, the AI only uses details that apply to all variants.
Image descriptions: Alt texts for your product images, good for accessibility and search engines.
Organize your range: On request, the AI suggests a structure for your products, with new categories. Nothing is created until you confirm it.

Product page of the example design ÉLAN with a brown linen shirt. — Schematic view with sample data.

Shop search

A search that learns from empty results

Your customers search for “linen blouse”, but your product range only knows “linen shirt”. The AI analyzes searches with no or few results and suggests synonyms, corrections and suitable landing pages.

A suggestion only becomes a rule once your team accepts it. The search in the shop itself works without any AI call: your customers' search queries are not sent to any model.

Shop search · Searches without resultsSuggestions

linen blouseSynonym for “linen shirt”

linen shrtCorrection to “linen shirt”

summer shirtLanding page “Shirts”

Accept selectedReview

Schematic view with sample terms.

Customer inquiries

Reply faster, even when things get busy

The AI summarizes incoming emails, categorizes them and suggests a reply. Deciding and sending remain up to your team.

In the chat on your website, a local AI model can, on request, suggest search terms, attributes and follow-up questions, and your team decides what to send.

Inbox · New inquirySummary

What it's about

A customer asks whether the linen shirt is also available in size L and when it will arrive.

Suggested reply

Hello, the linen shirt is available in size L. You can find it directly on the product page …

Edit and sendDiscard

Schematic view with sample data.

Labeling AI content

Your shop shows what was created with AI

For EU target markets, Article 50 of the EU AI Act applies. You confirm the origin per text field and per image, and your online shop displays the appropriate notices based on that.

No approval without origin: If a current origin statement is missing, the content cannot be approved.
Clear roles: Editing, confirming origin and approving are separate permissions.
Honestly confirmed: An AI suggestion does not count as confirmation by a human.

Shopcloud supports you in labeling texts and images. This does not constitute legal advice.

Women's linen shirt No. 01 · OriginApproval

Product textcreated with AI, reviewed

Image descriptioncreated with AI, reviewed

Product image 1created by humans

Approve

Schematic view with sample data.

Your own AI assistant

Work with your AI assistant in the shop

Does your team work with an AI assistant? Shopcloud is open to it: your assistant can work with your shop, with exactly the permissions of the person using it. Whatever someone is not allowed to do in the shop, their assistant is not allowed to do either.

Ask instead of searching: “Which campaign brought in the most orders this month?” Your assistant reads campaigns and visitor numbers without identifying individual visitors.
Prepare pages: Have it draft a campaign page for the fall range and review it yourself before publishing.
Have quotes checked: Before sending, your assistant checks whether a quote is complete and gives you an overview of open inquiries and opportunities.

Your assistant knows the Shopcloud workflows for product data and catalog, shop and pages, AI labeling, shipping, marketing analytics and sales. So it doesn't have to guess how your shop works.

The assistant may only make changes once you agree. Shopcloud does not hand your credentials over to the assistant. Technically, this runs through open interfaces (API and MCP), which we connect with you during setup.

Your AI assistant · connected to ShopcloudExample

Which campaign brought in the most orders this month?

Most orders came through the call to action on the “Fall” campaign page. Should I draft a similar page for the winter range?

Yes, as a draft.

Create draft “Winter”
Change to your website · not yet publishedAgreeDecline

Schematic view with a fictional example.

Data and models

You decide which model gets what

We define with you, per task, which model handles it: a local model or a cloud provider.

View security & privacy

Local for personal data

Tasks involving personal data run on a local model by default.

Cloud only when masked

An external provider only receives texts containing personal data if you explicitly set this up, and then with masked details.

Traceable

For every AI task, a record shows which model processed it or why none ran. The content of the request is not logged.

Budget per model

You set a budget per period for each model. Before every request, the system checks whether it is sufficient, and the budget is never exceeded.

Better no result than the wrong route

If no permitted model is set up for a task, the task does not run.

Frequently asked questions about AI

Does the AI publish anything in my shop by itself?

No. The AI makes suggestions. Accepted texts first become drafts and are only published after your approval.

Do I have to use the AI?

No. Together with you, we set up during the launch which AI tasks you use and with which model.

Where does my customers' data go?

Tasks involving personal data run on a local model by default. Such texts only go to an external provider if you explicitly set this up, and then in masked form.

Does the AI reply to my customers directly?

No. It suggests replies; your team decides and sends them.

Can I connect my own AI assistant?

Yes. Your assistant works with the permissions of the person using it and only changes something after your consent. We set up the connection with you.

How do I keep track of costs?

You set a budget per period for each model. It is checked before every request and never exceeded.

See how the AI works for your team

In the demo, we show you product texts, search suggestions and labeling with sample data. Then we clarify which AI tasks suit your shop.

Book a demo All features